‘Super’ Moschino Spring 2013 Menswear

Rows of neatly stacked boxes with fifties-style ad promises of ‘Your whites will never be whiter!’ set the backdrop for Moschino’s Spring 2013 Menswear Collection. Moschino’s Bill Shapiro and label matriarch Rossella Jardini were paying homage to “the graphic power of the supermarket.”

Of course, my immediate association to pop artist/icon Andy Warhol’s Campbell Soup prints was obvious and I couldn’t help but think how much he would have enjoyed wearing the ‘Fresh’ detergent shirt himself.

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